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By Milwaukee World Festival, Inc.

MILWAUKEE, WI (May 17, 2022) – Summerfest presented by American Family Insurance will once again offer attendees unique shopping experiences throughout the festival grounds. More than 100 vendors will be on hand to present a wide range of products. As part of the BMO EMpower grant program, nine minority-owned businesses will also be featured during the nine days of Summerfest.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its non-profit mission to bring the community together and provide a showcase for the performing arts, activities and recreation to the public, through music and special events.

The BMO EMpower Grant program at Summerfest launched in 2021 and addresses barriers faced by minority-owned businesses. BMO sponsors these market vendors at Summerfest, who receive funds to help support their Summerfest booth, as well as assistance on how to elevate their display, market larger product inventories, and other upfront costs of the event. BMO EMpower grant recipients will also benefit from networking opportunities and access to structured financial education events for small business owners. BMO EMpower suppliers will be identified by signs in their respective marketplace.

“We are very proud to be offering BMO EMpower grants at Summerfest again this year, especially since feedback from last year’s attendees has been overwhelmingly positive,” said Anthony Hudson, Regional President, Banking Services at retail, Wisconsin, BMO. “Our partnership with these companies will help them by giving them access to Summerfest and an opportunity for growth. Like last year, we hope to see this event truly catapult these grantees into bigger and better things.

“We are very pleased to help support BMO EMpower Suppliers and play a role in helping these minority-owned businesses succeed during Summerfest and beyond,” said Don Smiley, President and CEO of the Milwaukee World Festival, Inc. “We encourage our fans to visit these vendors and support them throughout the nine day festival.

BMO EMpower Summerfest 2022 vendors include:

• Papyrus and charms
• Scents & Such LLC
• Badass Balls
• Keepnitmil LLC
• Khepra Jewellers, LLC
• Golden Reign
• RuvaAfricWear LLC
• Necessary parts
• Originals, LLC

Visit the BMO Harris Pavilion page to learn more about each of the BMO Empower Summerfest vendors.

There are three main shopping areas at Summerfest – South Market, the Crafters Market and the Local Market. Other vendors can also be found on the festival grounds, including the lake promenade.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance has become what is now recognized as “the world’s greatest music festival” and Milwaukee’s premier summer celebration, welcoming the music industry’s biggest artists, emerging talents and local favorites with around 750,000 fans, for unforgettable live music. live. The festival offers over 1,000 performances on 12 permanent stages, as well as food, drink and activities, all in a world-class festival setting. The 2022 edition will take place over three weekends from June 23 to 25, from June 30 to July 2 and from July 7 to 9. For more information, visit or Facebook, Twitter and Instagram: @Summerfest