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Plymouth-based SIMBA Chain Inc. has launched a new marketplace for non-fungible tokens, or NFTs. The blockchain tech startup says SIMBA Market will feature NFT collections from well-known athletes and artists, and will also offer brands the opportunity to showcase their NFTs in their own digital space.

NFT, according to Forbesare “digital assets that represent real-world objects such as artwork, music, game items, and videos” that can be bought and sold online.

“We built SIMBA Market to enable brands across all industries, from sports to music and entertainment, to carbon credits, to showcase their communities to Web3 without needing any understanding of crypto,” said said Bryan Ritchie, CEO of SIMBA Chain, in written remarks. .

The company claims that users can purchase NFTs, regardless of their knowledge of blockchain or cryptocurrency, using credit or debit cards.

SIMBA Market launched on Thursday with digital collectibles from snowboard manufacturer Kemper Snowboards.

“We wanted to create an experience for our customers and fans beyond the winter months – combining the digital and physical realms,” said Kemper Snowboards CEO Jib Hunt. “We chose SIMBA Market because we wanted our community to be able to purchase our NFTs as easily as they would any of our products.”

SIMBA Market announces that it will publish the work of the International Hockey Federation in conjunction with its Women’s World Cup, which will take place from July 1-17.

Almost a year ago, SIMBA Chain closed a $25 million Series A funding round.