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The Rarible NFT Marketplace launched its first ad campaign on Tuesday as enthusiasm for digital tokens intensifies.

The platform, which has previously partnered with brands and celebrities such as Twitter, McDonald’s, Taco Bell, Lindsay Lohan and French Montana, launched the campaign on NFT BZL, the crypto community’s version of Art. Basel to Miami.

Supported by creative agency Bonfire Labs and public relations firm Wachsman, the campaign, titled Anything is Possible, All Are Welcome ‘, features an anthem video establishing who is Rarible, what they do and why they do it.

Rarible is committed to building an inclusive and sustainable community and digital universe. It does this by partnering with blockchain company Tezos to reduce power consumption when typing NFT.

Rarible has also partnered with the Nori carbon removal market to cover the cost of carbon removal for any NFT hit on its platform through Sunday. And it will support the launch of the Women Rise 10K NFT collection to celebrate women and diversity in the NFT space.

The initiatives will be promoted during Art Basel in Miami next week.

“The NFT space is absolutely exploding and we are already seeing massive forays into games with NFTs,” said Christina Thelin, vice president and chief marketing officer, in an email. “Our goal is to be at the intersection of culture and innovation from an NFT perspective and to be the hotbed of conversation and activity for these communities.”

The campaign, which will run across pay media as well as channels owned and earned by Rarible, aims to increase brand awareness and differentiate it from the many competing NFT markets that are emerging, Thelin added.

“Rarible strives to be the most inclusive, open and trusted NFT community that provides a reliable multi-chain platform for value creation,” she said.

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