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India Toys Market Research Report

SHERIDAN, WY, USA, Aug. 5, 2022 / — Indian Toys Industry Overview:

Toys are toys that help recreate a sense of shape, shade, surface, taste and sound in children as part of their overall development. It plays an important role in developing a child’s mind by improving their thinking process and decision-making ability. It helps build logical and reasoning skills, boosts intelligence quotient (IQ), increases motor development, improves concentration and creativity, and promotes personality and communication skills. Toys are typically made from wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and engineering plastics like polyamide, polycarbonate, or polymethyl methacrylate. From dolls, balls and rubber duckies to bikes, trains and planes, toys cover a wide range of activities.

Market demand:

According to the latest report from IMARC Group, titled “Indian Toys Market Research Report: Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027”, the size of the Indian toys market has reached a value of US$1.35 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$2.73 billion by 2027, growing at a CAGR of 12.6% at during the period 2022-2027.

The Indian market is mainly driven by the benefits offered by toys on the cognitive development of children. In this light, parents’ increased interest in green toys and the resurgence of conventional toys are positively influencing the market. Additionally, the rising popularity of traditional recreational activities among younger generations is creating a positive outlook for the market. Apart from this, many companies are actively changing their product offerings by launching online stores and selling products through e-commerce platforms, thereby catalyzing the demand for toys. Additionally, commercialization of movies and cartoon characters and improved toy content and functionality are propelling the market.
We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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Indian Toy Market Trends:

Acceptance of toys by parents to promote the creative development of their children’s intelligence has favorably influenced the demand for toys. Various educational institutions have started using educational toys to improve their teaching approaches and provide learners with a more engaged learning experience. Additionally, the growing demand for toy subscription services and tech toys is bolstering the market. Moreover, major players are introducing innovative toys made from biodegradable polymers like plasticized polyvinyl chloride (PVC). Other factors, including parents’ growing concerns about their child’s social and emotional development, the preference for science, technology, engineering and math (STEM) toys offered by preschools, and several initiatives undertaken by the government of various countries to introduce the toys based on local culture, ethos, folklore and heroes are also expected to boost product demand.

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Indian Toys Market Analysis and Segmentation 2022-2027:

Competitive landscape with key players:

• Funskool
• Lego
• Mattel
• Hasbro

Breakdown of the market by type of toy:

• Plush toys
• Electronic toys
• Games and puzzles
• Building and construction toys
• Dolls
• Ride-Ons
• Sports and outdoor toys
• Baby/preschool toys
• Activity toys
• Other toys

Read more: The best Indian toy companies in 2022

Market breakdown by gender:

• Unisex toys
• Toys for girls
• Toys for boys

Market breakdown by distribution channel:

• Specialty stores
• Super Markets and Hyper Markets
• On line
• Others

Breakdown by region:

• Maharashtra
• Tamil Nadu
• Karnataka
• Gujarat
• Delhi
• Other States

Main highlights of the report:

• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Porter’s five forces analysis
• Market drivers and success factors
SWOT analysis
• Value chain
• Complete mapping of the competitive landscape

Note: If you need specific information that is not currently covered by the report, we can provide it to you as part of the customization.

About Us:

The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include major business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverages, travel and tourism, nanotechnology and new processing methods are at the top of the list. company expertise.

Elena Anderson
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