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Hivestack, the world’s first independent programmatic outdoor digital advertising technology (DOOH) company, today announced the launch of full programmatic operations in Thailand.

The launch of Hivestack’s Programmatic DOOH Marketplace in Thailand means that brands, agencies, omnichannel demand-side platforms and media owners can benefit from programmatic DOOH transactions through the Private Marketplace (PMP) and Open Exchange agreements.

Buyers, both from Thailand and around the world, can now access Hivestack’s demand-side platform (DSP) to plan, activate and measure data-driven programmatic DOOH campaigns across Thailand. As part of this announcement, Hivestack has already secured key agency partnerships with Xaxis Thailand and Matterkind Thailand. On the supply side, Thailand-based media owners can now leverage Hivestack’s suite of solutions, including the Hivestack Supply-Side Platform (SSP) and Ad Server to unlock the earning potential of their inventory.

“Thailand is a mature DOOH market with impressive opportunity with premium inventory ready and available and with buyers actively looking to scale through programmatic DOOH,” said Andreas Soupliotis, CEO and Co-Founder, Hivestack. “This is a key market for our SEA operations and we look forward to creating the opportunity for brands to have more targeted and measurable DOOH campaigns, as well as delivering further revenue growth for key media owners. of the market.”

John Pradithavanij, Managing Director Thailand, Xaxis added, “This is an incredibly exciting time for the DOOH market in Thailand. We look forward to working with partners, such as Hivestack, among others, to leverage their programmatic technology and provide our customers with a way to precisely engage out-of-home audiences across the country.In addition, the opportunity for programmatic DOOH to fall into the lap of marketers“Omnichannel” strategies, combining online video and DOOH,allow us to generate even more growth.

Janejira Malanon, Associate Director, Addressable Strategy and Activation at Matterkind Thailand, said, “We are excited about this new opportunity with Hivestack and look forward to creating new business opportunities for our customers through programmatic DOOH. Advances in programmatic DOOH technology will invigorate the OOH advertising landscape in the region, and we look forward to working with the leading marketing technology company to enable us to be at the forefront of this development.

The announcement follows the company’s recent market launch in Malaysia and further demonstrates its rapid expansion across Southeast Asia. Thailand is a mature digital market, with 2021 figures showing digital ad spend was around 23 billion THB (£524.6 million). With this growth, new technologies and innovative media have emerged within the DOOH channel to increase efficiency. Buyers and sellers will also have access to Hivestack’s industry-leading audience targeting and measurement solutions, delivering powerful results at scale.