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Partners with Salesforce, Verizon, Vodafone, MATRIXX Software and Blue Planet for Phase II of New Supercharged Edge-Aware Marketplace with Revenue Share Model for Value-Based 5G Services.

Austin, Texas, USA – September 17, 2022 – Gotransverse (, a leading provider of cash ordering solutions for businesses, will join its Project Catalyst partners to showcase Phase II of the B2B2X marketplace for 5G services at TM Forum’s Digital Transformation World in Copenhagen on September 20-22. Project Catalyst, “Supercharged Edge-Aware Marketplaces,” is a joint initiative with Verizon, Vodafone Group, Blue Planet, MATRIXX Software, and Salesforce. The project demonstrates how a marketplace for communications service providers (CSPs) can support new business models selling value-based 5G services.

Traditionally, CSP services have been metered and billed based on network-centric metrics such as data consumed or minutes of use. The edge-aware marketplace incorporates knowledge of the resources available at a service site, along with dynamic pricing based on value delivered, usage, and network orchestration activities. Automated multi-partner revenue sharing is built-in for cloud service providers, application developers, device vendors and other service providers, and edge network operators.

The TM Forum Catalyst project will show how third-party device and service providers can transform their business models and use guaranteed service level insights to deliver innovative and enhanced customer experiences through 5G network slicing and computing multi-access edge device (MEC). The Catalyst ecosystem provides end-to-end, real-time performance insight to adapt to customer-facing business processes as needed. As a result, 5G infrastructure uses resources and fixed costs more efficiently and creates new business opportunities for CSPs and their partners.

“Building on the success of last year’s TM Forum Catalyst demonstration, this year we will show the next phase of 5G market monetization and the potential of offerings for telecommunications companies,” said James Messer, Founder and CEO of Gotransverse. “We aim to automate an end-to-end, catalog-based business model that provides revenue sharing for multi-party 5G services using fees, revenue sharing, and real-time settlement.”

Among other benefits, the 5G edge-aware market enables real-time insights and artificial intelligence forecasting for dynamic pricing. For example, CSPs can offer discounted services during periods of low load to improve customer engagement and increase CSP revenue. Using predictive analytics with real-time network data means customers can enable more features with more available bandwidth and MEC and save money.

“The TM Forum catalysts are a unique opportunity for innovation and experimentation,” said Marc Price, CTO of MATRIXX Software. “We are excited to join forces with our industry-leading partners to showcase the next wave of monetization of new B2B2X business models and multi-stakeholder ecosystems critical to the future of 5G evolution.”

“Salesforce is excited about its continued participation in the TM Forum Catalyst Program,” said David Fan, vice president and general manager of communications products at Salesforce. “We consider this to be an essential part of our innovation process to help test and refine new concepts in collaboration with service providers and our ecosystem partners before bringing them to market.”

The TM Forum Catalyst program develops collaborative proof-of-concept projects that deliver solutions to everyday business problems using best practices that ensure scalability with reduced cost and low risk.

About Gotransverse

Gotransverse provides cloud-based software that allows businesses to operate like a subscription business model, including the often difficult aspects of usage-based pricing and monetization at scale. Founded by globally acclaimed billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including invoicing, pricing, collections , mediation, analysis and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, Texas.

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About the TM Forum Catalyst Program

The TM Forum Catalyst program was conceived in October 1997 at the first Management World event and was designed to facilitate a different way of creating standards, rather than just documentation. The program ‘catalyzed’ teams to develop solutions, with a combination of pragmatism and tight deadlines helping them arrive at solutions that really work in a short period of time.

About the TM forum

TM Forum is an association of more than 850 member companies, which include 10 of the world’s top 10 network and communications providers and span 180 countries. Our members tap into each other’s collective experiences and capabilities to collaboratively solve complex industry-wide challenges, deploy new services and create technological breakthroughs to accelerate change. We help Communications Service Providers (CSPs) and their suppliers to digitally transform and thrive in the digital age. We do this by providing an open, collaborative environment and hands-on support that enables CSPs and vendors to rapidly transform their business operations, IT systems, and ecosystems to take advantage of the opportunities presented in a rapidly changing digital world. Follow us on LinkedIn, Twitter and Facebook.

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Company Name: Gotransverse
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