Full Harvest, the business-to-business marketplace specializing in surplus and imperfect produce, has announced several milestones as it successfully expands its operations to help solve the $2.6 billion global food waste problem.
“In just a few months, we have been able to make incredible progress towards our mission to solve the problem of product distribution efficiency and reduce on-farm waste. Our new B2B marketplace tools further improve the process of buying/selling products online, and even more products are using our verified saved products on store shelves,” said Christine Moseley, Founder and CEO of Full Harvest. “However, I consider our greatest recent achievements to be attracting top talent given the current hiring crisis, as well as the influx of additional stellar investment partners – Rabobank and Translink Capital / Japan Airlines (as JAL Innovation Fund) – to prepare us for continued success. I look forward to all that our team accomplishes in the months to come as we disrupt the product supply chain and make 2022 our breakthrough year.”
Expansion of the management team
Full Harvest has expanded its panel of recognized industry experts, appointing veteran online marketplace executives Nicolas Genest as Chief Technology Officer and Brenton Keath as Chief Financial Officer. Rounding out Full Harvest’s leadership team, Genest will lead the company’s ongoing market expansion efforts, while Keath will guide its financial strategy. Both will help support Full Harvest’s efforts to enter new markets, strengthen industry partnerships and improve its distribution channels.
Genest, who recently founded CodeBoxx and served as CEO, previously held CTO positions at major digital native powerhouses including Walmart eCommerce, The RealReal, ModCloth and Vente-privee Group (now Veepee). His market experience and experience in scaling successful business models has helped drive record growth and ensure successful exits for past organizations.
Keath most recently served as CFO/COO of Rakuten Medical and previously worked at Rakuten for six years, where he helped execute their global market strategy. He brings decades of experience in Australia, Japan and the United States leading global M&A teams and in finance roles at leading companies including KPMG, PricewaterhouseCoopers and Hewlett-Packard.
Full Harvest has also named product expert Omar Chaudhry as vice president of product. Dedicated to helping e-commerce businesses meet changing market needs, he will support the company’s ongoing product strategy and help ensure an intuitive user experience. Previously co-founder of OlioBox Inc. and Farmgrub.com, a B2C agricultural marketplace, Chaudhry has also held several senior product management positions alongside Nicolas at The RealReal, Modcloth and Vente-privee.
Due to an oversubscribed funding round, Full Harvest closed another $5 million growth financing from Rabobank’s Food & Agri Innovation Fund (RFAIF) and JAL Innovation Fund, bringing their total Series B to $28 million. dollars. With support from Rabobank – the global leader in food and agriculture banking focused on driving the sustainable food transition – as well as the JAL Innovation Fund, Full Harvest has expanded its access to a greater network of connections. which will be an integral part of the next phase of its rapid growth.
“Too much food ends up being wasted while it is still perfectly edible. With our investment in Full Harvest, we are helping Christine and her team tackle the very real problem of food waste at the farm level, enabling farmers to sell all of their fresh produce to commercial food producers, including imperfect produce. or excess. Innovations like these are key to ensuring a safe and sustainable food supply for a growing global population, and are good for people, nature and for fighting climate change,” said Berry Marttin, board member of management of Rabobank.
“Software has disrupted traditional analog-based industries, and agriculture is ripe for innovation. Full Harvest’s digital marketplace takes sustainability and farm economics to a new level by converting old-school operations into a more efficient, transparent and real-time supply chain technology solution.The market is also using richer analytics and optimization across the supply chain to drive efficiencies that have been realized We are excited to help Full Harvest expand into international markets in the near future,” said Masanori Yamato, Principal at Translink Capital.