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energy drink market

According to the latest report by IMARC Group, titled “Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027”, the global energy drinks market reached a value of 39.3 billion US$ in 2021. Looking ahead, IMARC Group expects the market to reach US$59.2 billion by 2027, growing at a CAGR of 7.1% over the period 2022 -2027.

Energy drinks refer to dietary supplements containing highly stimulating ingredients, including caffeine, guarana, taurine, vitamins, carnitine, sugar, ginseng, yohimbe, bitter orange, and glucuronolactone. Additionally, they are available in gaseous and non-gaseous forms and are widely used to replace electrolytes that help improve physical performance and mental alertness. They are readily available at convenience stores, supermarkets and hypermarkets, specialty stores, and online retail stores. Some of the popular energy drinks include concentrated drinks, soft drinks, bottled water, fruit and vegetable juices, sports drinks, and ready-to-drink tea and coffee.

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Global Energy Drinks Market Drivers:

The growing health consciousness among the masses is the main driver of the global market. Along with this, the changing preference for a healthy lifestyle due to the increasing prevalence of chronic diseases is driving the sales of energy drinks across the globe. Apart from this, the increasing consumption of energy drinks among individuals to promote faster recovery after workouts is significantly supporting the growth of the market. Along with this, the growing inclination for ready-to-drink beverages, especially among professionals due to their hectic lifestyles, is propelling the market. Additionally, the introduction of energy drinks made from organic and herbal ingredients is creating a positive market outlook. Some of the other factors driving the market include changing eating habits of the masses and development of aggressive marketing strategies.

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Competitive landscape with key players:

The report has also analyzed the competitive landscape of the market with some of the key players.

• Amway
• AriZona Beverages USA
• Campbell’s Soup Company
• Living Essentials Marketing LLC
• Metta Beverage Corp.
• Monster Energy Corporation
• National Beverage Company.
• Pepsi Co.
• Red Bull GmbH
• Suntory Holdings Limited
• Taisho Pharmaceutical Co. Ltd.

Key Market Segmentation:

Breakdown by type:

• Alcoholic
• Non-alcoholic

Breakdown by end user:

• Kids
• Adults
• Teenagers

Breakdown by distribution channel:

• Supermarkets and Hypermarkets
• Specialty stores
• Convenience stores
• Online stores
• Others

Breakdown by region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)

Main highlights of the report:

• Market performance (2016-2027)
• Market Outlook (2022-2027)
• Porter’s five forces analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Complete mapping of the competitive landscape

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About Us:

The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include major business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverages, travel and tourism, nanotechnology and new processing methods are at the top of the list. company expertise.

This press release was published on openPR.