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CALGARY, Alta., January 17, 2022 /PRNewswire/ – Decibel Cannabis Company Inc. (the “Company” or “Decibel”) (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to provide an update on its recent share of the Canadian recreational market.

“With our debt refinancing now in place, we remain on the offensive, growing our revenues and closing 2021 with record market share thanks to our primary objective of improving our customer experience through quality combined with new, unique and innovative products,” said Paul Wilson, CEO of Decibel. “With a solid foundation established through efforts in 2021 and impactful catalysts in 2022, we are well positioned to continue strong growth in revenue and market share.”


Jan 2021

Nov 2021

Dec. 2021

Canada1

2.6%

3.3%

3.4%

Main markets1

3.3%

4.0%

4.2%

Ontario1

1.1%

3.1%

3.1%

Market share in Decibel’s main markets1

  • Record recreational market share of 4.2% in December compared to 3.3% at the start of 2021
    • #1 brand in premium flower sales with 10.3% market share2
    • #2 brand in concentrate sales with 10.1% market share
    • No. 2 brand in vape sales with 13.1% market share

National market share1

  • The Canadian recreational market has grown from approximately $279 million at $370 million from January to December 20211
    • Decibel’s market share fell from 2.6% to 3.4% over the same period
    • No. 3 brand in premium flower sales with 8.6% market share2
    • #2 brand in concentrate sales with 8.1% market share
    • No. 2 brand in vape sales with 12.9% market share

Ontario market share1

  • Market share tripled from January to December 2021 with a record of 3.1% in December
    • #2 brand in premium flower sales with 9.0% market share2
    • #5 brand in concentrate sales with 5.8% market share
    • No. 2 brand in vape sales with 10.8% market share

Link to Decibel Investor Presentation

1 HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, January 1 – December 31, 2021. Major markets include BC, AB, SK, ON.

2 HiFyre Retail Analytics, Premium Flower Market defined as floral products sold more than 20% above the average selling price per gram in sizes 7g or less.

About decibel

Decibel is uncompromising in the process and craftsmanship required to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses as well as its wholly-owned retail business, Prairie Records. The Qwest domain at Creston, BC is a 26,000 square foot licensed and operated grow space that produces the widely championed and rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, is an 80,000 square foot indoor cultivation facility licensed and operated in Battleford, Sask.. L’Usine, Decibel’s extraction plant, in Calgary, Alta. has 15,000 square feet of Health Canada-licensed extraction and product development space. This production house will fuel the growth of our Qwest, Qwest Reserve, Blendcraft and General Admission brands, in new and innovative product formats like concentrates, vapes, edibles and more.

www.decibelcc.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Warnings

Forward-looking information

This press release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of applicable Canadian securities laws. All statements, other than statements of historical facts, are forward-looking statements and are based on expectations, estimates and projections as of the date of this press release. Any statement involving discussion of predictions, expectations, beliefs, plans, projections, goals, assumptions, future events or performance (often, but not always using phrases such as “expects “, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budgets”, “expects”, “expects”, “estimates”, “believes ” or “intends” or variations of these words and expressions or indicating that certain actions, events or results “might” or “could”, “will”, “could” or “will” be expected to occur or be achieved ) are not statements of historical fact and may be forward-looking statements.

In this press release, forward-looking statements relate to, among other things, the company’s business plans and strategies, including the company’s ability to expand the Qwest, Qwest Reserve and Blendcraft brands into new and innovations, variants and its other business plans and expectations. Forward-looking statements are necessarily based on a number of estimates and assumptions which, while believed to be reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results to differ. and future events differ materially from those expressed or implied. by such forward-looking statements. These factors include, but are not limited to: risks related to delays, regulatory changes and impacts, capital requirements, construction impacts, travel requirements, and unforeseen requirements resulting from the COVID-19 pandemic. 19, the ability to obtain and maintain licenses for the retail sale of cannabis products; the review of the Company’s production facilities by Health Canada and the maintenance of Health Canada’s licenses (including any changes thereto); future legislative and regulatory developments regarding cannabis; counterparty risk; inability to access sufficient capital from internal and external sources and/or inability to access sufficient capital on favorable terms; the labor market generally and the ability to access, hire and retain employees; general business, economic, competitive, political and social uncertainties; the satisfaction of the conditions precedent of the Company’s credit facilities; the timing and completion of construction and expansion of the Company’s production facilities and retail outlets; and delay or failure to receive board, regulatory or other approvals, including TSX Venture Exchange approvals, as applicable. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release.

This press release also contains forward-looking financial information and financial outlook information (collectively, “FOFI”) about the Company’s forward-looking results of operations, including, without limitation, its expectation that it is well positioned to continue growing its revenues and market share. Readers are cautioned that the assumptions used in the preparation of this information, while believed to be reasonable at the time of preparation, may prove to be imprecise and, as such, should not place undue reliance on FOFI. The actual results, performance or achievements of the Company could differ materially from those expressed or implied by the FOFI and are subject to the risks set out above. The Company has included FOFI in order to provide readers with a more complete perspective on the future operations of the Company and this information may not be appropriate for other purposes.

These forward-looking statements and FOFI are made as of the date of this press release and, except as required by law, the Company undertakes no obligation to update any forward-looking statements, FOFI or beliefs, opinions, projections or other factors. , should they change.

SOURCE Decibel Cannabis Company Inc.