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CHICAGO, January 25, 2022 /PRNewswire/ — To support employers in their efforts to create more inclusive and diverse workplaces, Vitality Group, a global health and wellness company committed to improving people’s health, has added BenefitBump as a preferred partner to its benefits market Vitality Gateway and Gateway Flex.

BenefitBump fills an important benefits need, helping growing families navigate their benefits and time off programs to build a work-life balance plan. The program was designed for all journeys to parenthood, including adoption and families seeking fertility support. Participants receive live support from a master’s level emotional health clinician, who guides the whole family through their journey. BenefitBump also provides digital tools including planning worksheets, helpful content, and emotional health support.

“Employers are increasingly recognizing the value of a diverse workforce,” said Tanya Small, Chief Growth Officer of Vitality. “They are looking to provide targeted support to employees looking to start a family and those already experiencing parenthood. As the fallout from the pandemic continues, competition to retain and hire employees is intense. Employers need to work hard to meet resource needs for maternal mental health, child benefits, education and leave, and child care.”

The first program of its kind, Gateway Flex gives employers unprecedented flexibility with less complexity and almost no waste of resources because they only pay for the solutions that employees engage with. As part of Vitality’s behavior change platform, the marketplace enables employers to personalize the healthcare experience to meet the diverse and rapidly changing needs of their employees.

“As a former benefits consultant, I love the Gateway Flex build,” said Scott Liebman, president and founder of BenefitBump. “This allows employers to enhance the customization of their benefits program without having to manage numerous point solution providers. We are excited to be part of the platform and to be able to provide the support that families in full growth they want and need throughout their journey. to parenthood and to support them when/if they return to work.”

About Vitality Gateway Flex
Employers can choose to subsidize an approved line of coaching, lifestyle counselling, health management and fitness products that will meet the diverse health needs of their employees. Vitality offers personalized recommendations that employees can access at a preferential rate using the employer subsidy or their funds.

Gateway Flex is different from any other program on the market due to its simplicity and cost effectiveness, as employers only pay for the services used by their employees. It’s all done through one contract with Vitality, eliminating the need for the employer to contract with separate vendors to provide various benefits to their employees. The level of choice, the ability to meet changing employee needs, and the resulting data on usage and health impact help employers achieve higher levels of commitment to health and wellness more cost effectively.

Vitality Gateway Flex integrates strategic partners across the healthcare environment to connect employees to the right resources at the right time to improve their health. In addition to BenefitBump, partners include:

• Apple Fitness+

• FITT Researcher

• Simple Therapy

• BrightDime

• Health and fitness


• Class Pass

• MoveSpring

• Vida Health

• DarioHealth

• Polar

• Wellbeats

• Fitbit Premium

• Shapa

About Vitality Group
Guided by a fundamental goal of improving people’s health, Vitality is the leader in improving health to unlock results that matter. By combining smart technologies, data, incentives, and industry-leading behavioral science, we inspire healthy change in individuals and their organizations. As one of the world’s largest wellness companies, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 20 million people in 31 markets participate in the Vitality program. For more information, visit or follow us on Twitter and LinkedIn.

SOURCE Vitality Group