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An “all-scenario intelligent ecosystem” is Huawei’s vision for creating a fully connected world. Through HUAWEI Ads, marketers can connect with their audience using the immersive digital advertising marketplace backed by the tech giant’s robust digital infrastructure coupled with enriched data and insights.

Create exceptional campaigns for the most engaging customer experiences; HUAWEI Ads builds on good ideas using four main pillars: “Precision Targeting”, “Similar Modeling”, “Private Audience”, and “Information Analysis”. “Precision targeting” is a method focused on audience data and insights, and “similar modeling” uses a real-time private technique involving AI to identify similarities between users. Additionally, “Private Audiences” focuses on consumer behavior to reconnect with them, while “Insight Analysis” provides essential campaign data insights from multiple touchpoints, enabling marketers to reach their audience in the most impactful way.

According to an MMA WARC study, two out of three marketers in the MENA region have taken a mobile-first approach with their marketing strategy, while 86% of respondents agreed that the pandemic has improved mobile marketing capabilities. Following the trend, HUAWEI Ads hosted the HUAWEI Ads Spring Summit 2022 in Dubai, hosting key industry leaders, partners, agencies and Huawei marketers at W Hotel, the Palm. Through the summit, visitors explored the platform’s advertising capabilities and learned how to maximize the effectiveness of their campaigns using tools such as Open Advertiser Identifier (OAID), which honors user preferences and presents personalized advertisements accordingly while respecting their privacy preferences and local privacy. Strategies.

The summit offered attendees access to an exclusive introductory Ramadan offer and incentive packages. The first package included a 20% to 50% incentive based on Ramadan ad consumption, 10% more Huawei products, and free landing page placements. Meanwhile, the second package featured a 25% discount on sponsored sessions and services (100% SOV premium Huawei inventory accessible only through this offer), as well as premium exposure slots and free landing page placements .

One of the primary benefits of digital advertising is reaching audiences in a cost effective and measurable way. With a large consumer base of over 730 million monthly active users, HUAWEI Ads can support brands with clear goals and tactics to capitalize on the digital advertising industry. Huawei’s 1+8+N strategy envisions bringing the HUAWEI Ads offering to the company’s portfolio of smart TVs, tablets and IoT (Internet of Things) devices.

To learn more about HUAWEI Ads, you can contact [email protected]

Updated: May 20, 2022, 03:55

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